The work behind the practice.
Selected case studies in AI implementation, marketing operations, brand and ecommerce for UK SMEs. The work that underpins how I think about AI in operationally complex businesses.
Recent client work.
Shields Buildings
Shields Buildings designs and builds bespoke garden rooms and outbuildings across the South West. The business runs on a CRM with a large contact database and no consistent method of identifying which enquiries were most likely to convert. I built a lead scoring engine that analyses contact behaviour, assigns weighted scores based on conversion signals, and produces a daily digest email ranking warm leads for follow-up. A weekly warm-up list runs alongside it: re-engaged contacts ranked by score, each with a personalised hook, subject line, and opening line.
Outcome
Prioritised lead list delivered automatically every morning.
NuFlw
NuFlw is a marketing-operations SaaS I built for in-house marketers at SMEs and small agencies. It consolidates email marketing, competitor intelligence, content planning, ad creation, client onboarding, and reporting into one platform. The AI layer, Forge AI, runs ten autonomous background agents that surface insights across the workspace daily, alongside a conversational assistant, an ad builder, and per-feature AI woven throughout. Built on the Anthropic Claude API, in production, used by real clients today.
Outcome
One platform replacing five-plus disconnected tools. Live in production.
Bristol Based Property Group
Marketing systems and lead generation for a UK property group. End-to-end audit of the marketing stack, rebuilt funnel and lead-handling operations, and embedded the reporting that made the change measurable.
Outcome
125% lift in inbound leads.
Real Good Coffee
Full brand and ecommerce build for an independent UK speciality coffee business. Brand identity, Shopify build, content production and launch operations, set up so the business could run it without external retainer support.
Outcome
Brand and ecommerce launched, operating independently.
What the work looks like.
Screenshots from NuFlw and client work. Built and running in production today. Click any card to expand.
Forge Intelligence: ten background agents surfacing insights across the workspace daily.
Email marketing: full campaign editor with automations, segments, and A/B testing.
Client onboarding: 5-stage pipeline with auto-generated documents and e-signature.
Campaign calendar: content planning across social, email, and paid channels.
Projects: workspace management for in-house teams and agencies.
Analytics: GA4 integration surfacing performance data without manual compilation.
Daily lead digest: five priority contacts ranked by score with suggested actions, generated automatically each morning.
Where AI fits in operationally complex SMEs.
The same end-to-end process-mapping that powered these projects is now the foundation of the AI consultancy practice. Start with a Process Audit.